Jack Morton
BWS Cool Room
Capturing live performances in one of Australia's coolest music venues
In 2022, BWS transformed two of its cool rooms into intimate live music venues as part of The Cool Room, an experiential campaign featuring performances from Broods and Client Liaison.
Working with Jack Morton, Peter provided production services across both the Melbourne and Sydney events. The resulting content brought together music video-style performances, artist moments and the live audience experience, preserving the atmosphere of an event experienced by only a small number of competition winners.
Productions like these present unique creative challenges. Performances, interviews and audience moments all unfold within the same production window, leaving little opportunity to recreate moments once they're gone. Thoughtful planning and flexible production were essential to ensuring every part of the experience was captured as it happened.
The finished content extends the experience beyond the event itself, allowing audiences to share in a campaign that transformed one of Australia's most recognisable retail spaces into an intimate live music venue.
Project details
Client: BWS (via Jack Morton)
Industry: Retail and Experiential Marketing
Services: Video Production, Editing and Motion Design
Logo Animation: Gayangana Amarasena (Aka: G-Man)
Deliverables: 2 x Music Videos, 2 x Band Interviews, 2 x Event Wrap Videos, 6 x Performance Cutdowns
Disclaimer:
This project forms part of Peter Walsh's professional portfolio and was undertaken during his time as co-founder of Giggle Chicken Pty Ltd.
Its inclusion on this website does not imply that NINJA video house is a successor to, or continuation of, Giggle Chicken Pty Ltd.