Solar AC DC
Explaining unfamiliar technology through thoughtful production
Some products are easy to demonstrate. Others need to be understood before they can be appreciated.
Solar AC DC's solar pool heaters and hybrid solar air conditioners presented exactly that challenge. Both products offer compelling alternatives to conventional systems, but explaining why they exist and how they work requires more than a simple product demonstration.
Working closely with Director Rob Miravet, I developed the creative direction, scripts and visual approach for two flagship product videos and a suite of supporting cutdowns. The objective was to make complex technical concepts feel clear and approachable without losing what makes the products unique.
Live-action production allowed Rob to speak directly to customers and demonstrate the products themselves, while custom animation was used to visualise concepts that couldn't otherwise be filmed, including power usage, grid independence and product comparisons.
The finished videos now form part of Solar AC DC's product landing pages, helping prospective customers better understand unfamiliar technology and make more informed purchasing decisions.
Project details
Client: Solar AC DC
Industry: Renewable Energy
Services: Creative Development, Video Production, Editing and Animation
Animation: Caitlyn Rafters
Deliverables: 2 x Landing Page Videos, 11 x Social and Retailer Cutdowns, 1 x Animated Logo Sequence
Disclaimer:
This project forms part of Peter Walsh's professional portfolio and was undertaken during his time as co-founder of Giggle Chicken Pty Ltd.
Its inclusion on this website does not imply that NINJA video house is a successor to, or continuation of, Giggle Chicken Pty Ltd.