Heng Design
Bringing great design into motion
Great design often invites you to imagine what comes next.
This project began with a simple challenge. Nick Heng had created a body of work he was incredibly proud of, but much of it existed only in print. There was no footage to include in a showreel because the work had never been commissioned as video in the first place.
Rather than simply animating existing designs, each piece was approached as though it had been commissioned by the original client as a video project. The question became: if this brand existed in motion, what would that look like?
Before the final showreel could be created, nine individual pieces of content were produced. Six were animated in collaboration with Gayangana Amarasena, two were filmed as live-action productions, and one was the Cut the Tux animation created for Imbue Distillery. Each mini project required its own creative approach while remaining true to the original design work.
The final showreel brings those individual pieces together into a single body of work, demonstrating how thoughtful motion design can extend and complement an existing visual identity rather than simply reproducing it.
Project details
Client: Heng Design
Industry: Graphic Design
Services: Creative Direction, Animation Production, Live-action Production, Editing
Animation:Gayangana Amarasena (AKA: G-Man)
Deliverables: 1 x Graphic Design Showreel
Additional work: Imbue Distillery’s Cut the Tux Animation
Disclaimer:
This project forms part of Peter Walsh's professional portfolio and was undertaken during his time as co-founder of Giggle Chicken Pty Ltd.
Its inclusion on this website does not imply that NINJA video house is a successor to, or continuation of, Giggle Chicken Pty Ltd.