Imbue Distillery
Bringing a bottle design to life
Some projects don't begin with a detailed creative brief. They begin with an idea and a conversation.
Cut the Tux was one of those projects.
The objective was simple: create a six-second animation that brought the bottle design for Imbue Distillery's new brandy to life while remaining true to the character of the brand.
Working from Nick Heng's label design, we collaborated with long-time creative partner Holly Campbell from Flow Motion Design to translate the static artwork into motion. The challenge wasn't adding more to the design. It was deciding what to preserve as it moved from print to animation.
Small creative decisions become particularly important when there's only six seconds to work with. Every movement needs to feel deliberate and support the personality of the product itself.
The finished animation became a short introduction to the new release, demonstrating how thoughtful motion design can communicate just as much through restraint as it can through movement.
Project details
Client: Imbue Distillery
Industry: Food & Beverage
Services: Animation Production, Creative Direction, Production Management
Animation: Flow Motion Design
Bottle Design: Heng Design
Additional Work: Heng Design Graphic Design Showreel
Disclaimer:
This project forms part of Peter Walsh's professional portfolio and was undertaken during his time as co-founder of Giggle Chicken Pty Ltd.
Its inclusion on this website does not imply that NINJA video house is a successor to, or continuation of, Giggle Chicken Pty Ltd.